Do you Tweet? Twitter and Facebook are all the rage today, but the biggest question on most business owners minds, is "Can sites like Twitter actually benefit my business?". The answer is a resounding "Yes!" if they are used as a part of your overall marketing strategy.
The primary advantage of Twitter is that it allows you to Tweet via your mobile phone, so you do not have to be in front of a computer. Messages are limited to 140 characters. Here are a few suggestions for using Twitter to promote your Veterinary Practice.
- Promote your Brand. When you use a social networking site to promote your brand, your clients will perceive you as approachable. Stay in touch with your followers and tweet often to reach as many clients and potential clients as possible. Share important pet care tips and facts that are relevant to your client’s interests.
- Consider receiving customer complaints. Although this may seem like a crazy idea, by receiving customer complaints in an open forum, you are able to shut them down before they can damage your reputation. Address them immediately and show everyone how great you customer service is by your attempts at reconciliation with the complainer.
- Run your special deals and promotions. This is highly effective, especially when combined with a short informative article about the service you are promoting. Try to create a pet health alert bulletin that you use to educate clients about why your services are beneficial.
- Use it to communicate with your employees. By discussing cases and ongoing patient care with your employees on Twitter, it will allow all of your followers to learn more about what you do.
- Create credibility by sharing your expertise. If you hold workshops or educational seminars you can Tweet about those to increase awareness. By demonstrating your knowledge, you will build credibility in the eyes of your online community.
Make sure your twitter page address is located on your all of your other marketing materials – website, brochures, business cards and yellow page ads. If used consistently, Twitter can be a great tool for building a loyal group of followers; and the best part is, it can all be done from your mobile phone.
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